Thursday, 16 December 2010

A perfect logo

Sometimes a logo captures the very essence of a corporation. A fine example is the logo for Betfair; a uk gambling and sporting bookmaker. The logo represents both the communication and cashflow between the company and it's customers. The company may bet fair, but you can be sure that as with all institutional gambling, the odds are stacked and the direction of money flow is predictable. You will lose. How much you lose is up to you.

Cheers and here is to "00", a predictor of your bank balance.


1 comment:

Gannett said...

Looking at the Betfair website today the logo has changed to have equal arrows in both directions. This may be in reaction to this blog (unlikely) or a reflection that Betfair operates as an exchange rather than a traditional bookies.