Wednesday 1 April 2020

Apple's secret recycling program reveals Apple store design secret.

The hidden secret behind the design of prestige Apple stores can at last be revealed. In an press briefing yesterday Apple executives revealed to ARCHITECTUREAL DIGEST the design driver that has made Apple retail stores so iconic.

At the regular start of quarter meeting today an investigative reporter from AD probed the Apple retail store design manager for further information about the practice that has led to outrage across Apple iPhone users.

Many loyal Apple users have suffered the loss by cracking and breakage of their beloved iPhone only to be charged $100s for a screen repair. The little known policy that can at last be revealed today is that the Apple repair service has been recycling the glass from broken iPhones into frontages and stair features at iconic Apple stores.

The Apple manager, Toby Gillimond, responsible for this hidden program is quoted "Whilst it takes many broken iPhone screens to make the stairs in an Apple store we receive so many busted and smashed phones that we have been opening a new store every month. The glass is tough and strong and once recombined into new glass slabs makes an excellent staircase."  When probed to establish if the owners of the broken iPhones were compensated Toby evasivly replied. "Apple makes many excellent products using materials from a variety of sources. We feel that recycling broken iPhone glass into a useful industrial material fits well within our recycling program parameters."

There you have it folks when next visiting an Apple store ( set to be reopened after the Covid-19 crisis) remember that you walk upon the tears of owners with broken iPhones.


Broken iPhones

Glass staircase in Exeter Apple store



Not for public release before 1st April 2020. 

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