Just one in a while an invention comes along that just changes the rules. This is it, "3do" is a shock impact absorbing goo that modifies it'w own structure on impact. Soft and bendable most of the time but locks rigid under impact. This will change clothing in key ways just like "Velco" fastener did in the past.
Lets hope that this product of long hard work brings rewards to the inventor Richard Palmer as well as the exploiters. An example use is for Ipod protection with this goo can be see on Tech21 website.