Electric scooter Advert overanalysed

Electric scooters - what's the fuss ?

This snap is taken from a glossy video promoting the use of electric scooters film on UK roads. Reactions:

• No helmet.
• Going wrong side of junction as shown by markings and arrow.
• Electric scooters not yet legal on UK roads.
• In frame before this one shows two people riding on same single person scooter going the wrong way up one way street. (Large white arrow on road).

The clip was probably filmed this way to use the available lighting on that side of the street. This appears to be a major triumph of marketing over both legality and responsibility. Karen is filling complaint to the Advertising Standards Authority even as I type.